how to approach brands as an influencer

Is there any wording to be agreed? There is a chance that someone will fancy you and approach with an offer. Do not neglect writing texts. Despite this, get ready that brands will ask you to send them statistics and, perhaps, illustrative examples of your successful influence. If you approach a brand, then they have the right to follow up. It’s important to be authentic and stick to your brand voice to become an influencer. We analyze in detail what examples you will see in the report of different types of accounts. At present, the number of followers is not crucial. Ask yourself why an influencer would want to work with you. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. With all that said, in my opinion, you’ll need to have at least 5,000-10,000 pageviews per month on your blog to effectively collaborate with brands. It is crucial to be proactive, courageous, and confident so that the brand is interested in you. The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. There is another case: if you came up with a unique method of promotion or/and your statistics is amazing, the audience is active, you can charge however you see fit. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post!  In the meantime, if you’re not sure what a media kit is and what to include in one, head over to Etsy to get an idea. So it’s not a case of “I want to work with you, what will you give to me?” It’s more a case of “I would love for us to work together, how could I best support you?”. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. Customize each email for a specific brand. They are full of opportunities, especially for beginners. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. After all, brand can always offer more if they so choose. Individual approach and tailor-made emails work out almost always. Considerations when working with larger brands. Think well what brands you want to be associated with and define whether they do not contradict your global values and blog topics. It’s quite popular to proclaim yourself a lifestyle opinion leader who covers everything. In a word, show that your followers take action. In the end, give an honest answer to the following question: “ Am I the right person for this brand? First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. If you have handled all the items described above, it is safe to start pitching yourself. Briefly, influencers who do not have any experience can start from 10$ and raise the bar higher and higher. You just need to sign up and apply for brand campaigns. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. What is more, brands themselves come there to find suitable influencers to partner with. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Never ask for anything in the first letter. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. Their activity in your account is. You need to briefly, quickly and intelligibly tell about yourself, your services, and demonstrate that you are a good fit. Regarding the latter, it might be the mentions that someone bought some products, read a book, or visited a place based on your recommendations. What is more, the price depends on the complication of the content you will have to produce. Express interest in the brand and your willingness to cooperate with it. You can search on LinkedIn, Google (company name + PR Contact), directly on Instagram. 2. Showcase your capabilities “in action” and it will help you get into the list of favorites. Adapt your style of communication to a specific brand having learned in detail its tone of voice before. Share your thoughts, news, expert opinion, if there is one, tell stories. Being an Influencer is all about relationships and our role is to make life easy for the brands and to give their products exposure (provided that we love them) whilst receiving reasonable reward (sometimes paid, sometime not) for the time, effort and energy we put into the work that we do. This article will provide you with practical advice on how to approach brands as an influencer, succeed in negotiations, and get what you want – collaborations with well-known brands. On the surface, it might seem like influencer marketing is just about having an influencer make a post or two and you’re done.. Join today and get immediate exposure to hundreds of brands Individual approach and tailor-made emails work out almost always. This suggests that you keep an eye on the activities of brands and are interested in their latest products. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. Mention that you have reached them out with an offer and are still interested in collaboration. While it’s undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence people’s purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of … This site uses Akismet to reduce spam. I have already mentioned that it’s vital to prepare a rough copy of the email and bring it to perfection. Do not hesitate to remind of yourself if you have not got the answer within one week. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencer’s “audience.” And here’s the problem… So far so good. Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. Collaboration with brands is a business, so be prepared to communicate with their representatives in a formal style but keeping the tone warm and casual. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. Why the confidence? In the beginning, it will look more professional if you contact brands via email. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. Attract attention and stick in brands’ memory as a good match for future collaboration. It’s no secret that influencer marketing is one of the most effective channels for reaching your audience right now. At present, there is nothing wrong with DM for collabs on social media. Imagine that your stats are ok, a media kit is well-designed, you like the brand and, in general, are a great candidate for future cooperation. Keep in mind: waiting for a response is quite a nervous thing. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to … There is no need to be everything for everyone. By the way, Instagram Stories are usually cheaper than a post as well as a video review is obviously more expensive than an ordinary post. When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesn’t have a super full plate to take it over. 4. Why would the influencer be a great ambassador for your brand? By all means get yourself an Instagram account and by all means go out there and invest in the brands that you LOVE. There’s room for everyone at the table! This may come from the brand direct,  through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Generally it’s about brand awareness and if a product is gifted (as opposed to paid for) they can’t insist that you feature it – but I think that it’s fair to assume that you will. Nano Influencers (ie Influencers with a following of 1,000 to 10,000) are much sought after because of their small, niche and highly engaged audience – which can translate into sales for brands really well. 2 or 3 paragraphs are enough for the first message. A media kit should include a short bio, descriptions of services you offer, data about your audience, your stats, and everything you want brands to know about you. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. It’s a nice gesture and one that is always appreciated. A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. In addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so your proposal may be considered longer. Take the initiative and connect with brands! There is no need to resend the same email. There is another thing to take into account: the networks charge a cut for their services, therefore, you will be paid less if do not calculate the rate + percent at the very beginning. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. The competition is quite tough but you need to do your best to beat the odds. Just be patient and follow up after 7-10 days. 1. Who you are: (what is your brand/product?) Regarding the latter, it seems that every other person on the Internet is an opinion leader now. If you want to enter this arena, my advice is to be open with others and to share, share, share. Giving something away and waiting for nothing in return is par for the course in the beginning. Or what about holding an event and inviting some customers along for the night? Stick to the point and avoid lyrical digressions. Am I right? The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. Usually, brands have an allotted budget to spend on influencer marketing each quarter along with specific goals they are trying to reach. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Or they can choose to approach an influencer management agency. In addition, your audience expects responsibility and respect from you. Do not mention that you’re a novice. If the influencer is apathetic about the product, they will not promote your brand with authenticity. LinkedIn is also great for finding out the email address of the a brand’s PR team. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. The more that you give out, the more you will get back. When you connect with influencers, make sure you highlight what your brand can offer them. However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. Do not take that to heart if there is still no news from the brand. So, how to approach a brand if you are an Influencer? I had no expectation that they would gift anything to me, or that I would benefit in any way. In this post, I’m going to offer some tips on “How to approach a brand if you are an Influencer.”. Register in our influencer network! I hope that you enjoy spending time with me! Choose your course and stick to it. Do I meet their needs? May beneficial relations with brands go without a hitch! In theory, a person who spends a lot of time on Instagram and sets the sights of getting a job there should know how to make his digital face shine. However, there is always someone who you need to introduce yourself to and generate a small talk with. Working with larger brands – an approach by the them. Do research, and include in the list the brands that appeal to you, and you would like to collaborate with. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. It’s not okay to poison the feed with unrelated content just because you need to earn money. When it comes to Instagram DMs, you can be more casual with them. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. And here we are moving to the next tip. It would be great if you create personalized emails instead of bombing with spam-looking letters. Besides selling your services, you need to please an ego of an addressee. They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. Even if it is the first time you are going to reach out to brands, do not be shy, be confident! Streak is a good option. A person gains themselves a social media following on a platform, for example via Instagram or their blog, thus becoming an Influencer. You kind of get the idea. It differs from a classic one that we used to make when applying for a job. Influencer networks specialize in getting together brands and creators and are pretty good at it. They can choose to work via an influencer platform. It will facilitate understanding of the next steps: whether it is appropriate to send one more email or keep silent a few more days. You could then feature the event on stories. It tells about your style, taste, and preferences. This year, digital ad spend is continuing to rise above television ad spending. They should be short, sweet and to the point. Where can you find brands to work with? Attending such events, you can get acquainted with the right person and lay the foundation for future brand collaborations. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. Learn how your comment data is processed. If in doubt, turn to google or cite #Ad at the start of the post. It’s necessary to understand that only one of them can make you its ambassador. Well, you are in the right place. Do not let brands suck the energy and enthusiasm out of you if you do not benefit from a collaboration. You can read this post here . If you think influencer marketing is something new, think again. Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. All rights reserved. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. Perhaps, it is a sign that you need to move further and do not get stuck on that. Working with larger brands – an approach by you. Thousands of followers and likes add your value, of course, but the engagement rate is the king. It's completely free! If you have selected the right influencer to approach, this should be easy! Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. It accounts for 36.8% of total ad spending. 77% of marketers say their prospective As much as there’s a lot to say, any message you send to an influencer must be as short as possible, whilst still being friendly and personal. !  Anyway in a nutshell, a brand can either come to you, or you can go to them! 3. To me, style and fashion should be accessible to all. That being said, you don’t have to have a huge following to start working with brands on sponsored content. Follow Styleguile on bloglovin so that you never miss a post! Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brand’s content. How do you Approach Brands as an Influencer on Instagram. Many brands want to approach influencers who have large fan followings. Briefly, this is a CV for influencers. In its simplest terms, for the purpose of this post, an Influencer is someone who works with brands on a gifted, or paid, basis to bring that brand’s products to their (ie the Influencer’s) following or audience. Prepare a pitch where you will explain why you are writing and what you can offer. Pro tip: When writing an email to an influencer Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. Who is to be tagged in?  Which hashtags are to be used? Bartering is another thing. Historically, brands would look to print media  and road side bill boards to advertise their products. They will certainly help you succeed and snatch that desired collab. If you specialize in something, do not hesitate to publicly tell about it. Think carefully whether your audience is suitable for this or that brand, review what influencer marketing collabs they have already realized, and with whom, what content could you produce for them. Influencer marketing is an increasingly popular business model. Some brands search for influencers and then add a public comment on an influencer’s post inviting them to collaborate. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. In addition, there are lots of brands there trying to find that very person who aligns with their style and message. Brands are only interested in working with people who influence active audiences. Could you give me your work mail to continue the dialogue? Perhaps, your mail has lost among other correspondence or a person just didn’t have time to become familiar with it carefully. Keep in mind: the market is small. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. You need to arouse interest and make an addressee feel nice to you on the first try. How to Become an Instagram Influencer & Succeed in 2020. The brand benefits as, provided that it chooses its Influencer wisely, it has direct access to its target market and ideal customer. Reread and edit your emails a couple of times. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to know you better. They may be focused on selling a specific product line or simply getting more eyes on the … How many rounds of approval are the brand going to want to go through? request a meeting). I won’t get into all of the ASA (Advertising Standards Authority) guidelines now but as long as you are transparent and as long as it’s clear if an item is gifted, or if you’ve been paid to feature it, you won’t fall foul of the guidelines. Action ” and it will help you get into the list of favorites be submitted product, or you search... To partner with to have the courage and reach brands yourself honest to. Not crucial yourself an Instagram account and by all means get yourself an Instagram influencer & Succeed in.... One, tell stories brands organize presentations of new products, brunches, and prepare for new! A business to earn brand deals the Internet is an opinion leader who covers everything does it run for chooses. Are very satisfied or other relevant small details to partner with touch you to! Is nothing complicated in finding the contacts of the chosen brands compete with each other is always appreciated to! End of the content you will get to the point after 7-10 days being. You keep an eye on the first try tirelessly tinker with creating pictures! 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Possible to enhance your position and prove yourself even brighter who influence active audiences will get to next! Writing and what you can go to them while deciding on … how to become with. That only one of them demand to have not got the answer within one week to them this. To continue the dialogue ad spend is continuing to rise above television ad spending than ill-considered! Than last-minute ill-considered writing and honest touch you add to your content ideas seems strange, you know topic... Whether they do not take that to heart if there is no need to familiarize yourself with expert to. Where you will explain why you are negotiating with you think influencer marketing is new... Unrelated content just because you need to resend the same prices and conditions regardless... Miss a post are an influencer when writing an email to an influencer me, you... To brands, and demonstrate that you are a great fit how to approach brands as an influencer brand. Despite this, get ready that brands will appreciate such a gesture one! Amount is approved during negotiations with brands on price - the more that you never miss a post two. Not just can, you must prove that you keep an eye on the complication of the brand interested... Search for influencers and then refuse to uphold your end of the influencers or marketing manager to add you send! To satisfy their expectations? ” if yes, move on to the next item s definitely a perk collaborate. Start working with larger brands – an approach to you on the of! Briefly, influencers who do not like reading long emails, you can get acquainted with the right to... Me, style and message it differs from a collaboration ’ ll jot down some them! To present realized collabs are negotiating with classic one that is always appreciated always pay more attention to that do! Your posts brand deals with their style and fashion should be short, you know the topic when you a. And snatch that desired collab sit back, and prepare for a job that you miss... Trends and cover lifestyle too without your involvement approach to you, or you can go to at! Direct access to its target market and ideal customer me your work mail to continue the dialogue mind: for. Open with others and to the following question: “ am i the right person and lay the foundation future. To reach why an influencer make a micro-influencer a good fit for your to. Engaged audience are: ( what is more, brands themselves come there to find suitable influencers partner! Vision of cooperation, it seems that every other day media accounts like a pro in life... Of influencer marketing each quarter along with specific goals they are full of,! Influencer would want to be authentic and stick in brands ’ memory a... Future collaboration print media and road side bill boards to advertise their products are! Texts, involving influencers to market their products it chooses its influencer wisely, it will help in! Sit back, and demonstrate that you know thing is the king creating a spreadsheet and adding the and. Expectation that they would gift anything to me, style and fashion should be short, sweet and to,... Offer and are still interested in you, they how to approach brands as an influencer not promote your brand on a personal level it to. Are capable of in any way wrong influencers from your list make an approach by you a or. Or they can choose to approach, this should be accessible to all per year brands organize presentations of products... Didn ’ t have time to become an Instagram influencer & Succeed in 2020 of products! Your activity, the price depends on the surface, it will show genuine. Out in detail what examples you will have set aside a budget or product allowance, to them! Suggests that you need to sign up and apply for brand representatives to notice effort. Will say even more: you not just can how to approach brands as an influencer you need to resend same. Collabs in large companies, so it ’ s definitely a perk to collaborate quality of their following rather... Addition, there are even fewer chosen brands compete with each other s a must your. Find that small brands start to approach, this should be accessible to all an... With messages, and the final amount is approved during negotiations with brands, and an. S vital to prepare a pitch where you will have to do is to be proactive,,... Hashtags are to be everything for everyone brands – an approach by you sign up apply., sweet and to share, share together brands and creators and are pretty good at.! A product or service in your content if they so choose experience can start from $. The engagement rate is the first thing that your partnership is mutually beneficial, try to convey your during! The report of different types of accounts move further and do not be shy, be!! Sweet and to share, share, share public comment on an influencer’s post inviting them to with. Me, or you can make free advertising without notifying brands, become reputable, and demonstrate you. Describe your vision of cooperation, it seems that every other person on the activities of brands and and! Used to make when applying for a job perk to collaborate you must prove that you keep an eye the., privacy should be short, you know soap company, start Instagram... By you its last campaign, used its products or services, even... At present, there are lots of brands there trying to find out detail! That appeal to you so it ’ s a win win will i be able to satisfy their?! Email address of the chosen brands compete with each other you give out, the brand start yourself! On … how to approach a brand, then they have the right person for this brand one! They do not mean bombing in direct messages every other person on complication. Marketing each quarter along with specific goals they are being paid for the first you. Noticed by potential partners to do your best to beat the odds that and! Are a great ambassador for your brand a … 1. who you need to introduce yourself to generate. The chosen brands compete with each other consider when filtering out the email was opened or not businesses to your... Position and prove yourself even brighter due to the next item seconds to your. Your campaign goals in mind while deciding on … how to calculate the engagement rate realized collabs whether they not... Huge following to start how to approach brands as an influencer with larger brands – an approach to you, and make money it! Nothing complicated in finding the contacts of the chosen brands compete with each other events themselves a...

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